During the formative years of Owlet Baby Monitors, I spearheaded the brand development and visual identity. As a key member of the team, I played a pivotal role in shaping the iconic Owlet logo that has now become a recognizable symbol worldwide. When Owlet went public in 2021, the fruits of our creative efforts were prominently showcased, As a result, the Owlet logo became widely prevalent and recognizable all around the world.