As Creative Director, I lead a multi-disciplinary team of 15 creatives, that consisted of graphic designers, social media content creators, video editors, and writers, establishing brand consistency and high-impact marketing direction across a portfolio of 23 brands in the US.

In the summer of 2025, I spearheaded a strategic seasonal campaign for our partner, Any Hour Services, designed to accelerate HVAC sales during peak demand. We conceptualized and executed a high-engagement summer sweepstakes where a new air conditioning unit was awarded to a qualifying customer every week of the season. The campaign was a massive success, driving a 28% increase in inquiries for HVAC estimates and a 12% boost in closed HVAC sales year-over-year.